Home security
Rob, Total Protection Co
- Where they started
- A home security company that first came to Smile Nation to buy inbound phone calls and wanted a steadier way to reach customers who were already looking for help.
- What we did together
- Google Local Services and call-only ads, managed week to week against real demand
- Complete website rebuild at TotalProtectionCo.com
- A standing weekly meeting on the state of the business
- Job descriptions, Indeed campaigns, and interviews for door-to-door sales reps
- What changed
- Inbound calls managed against real demand, a website that supports the advertising, and a hiring process for the sales team. Rob recently raised what he pays per call on his own.
- Today
- Ongoing partnership.
